![]() Talk radio isn’t on the radar of online writers, who are far more likely to write about a show’s Twitter clip than a radio segment. Even with his enormous radio audience, Limbaugh is not discussed nearly as often as Tucker Carlson, Ben Shapiro, Sean Hannity, or Rachel Maddow. Unfortunately in 2020, much of the media conversation occurs on various social platforms. Twitter gives Limbaugh a way to appeal to a different demographic. That said, every digital user he adds is a new and different consumer. He is as established as any media figure alive. Obviously, Limbaugh doesn’t need to grow. YouTube and Facebook can also rapidly elevate a talent’s distribution, perhaps even more than Twitter can. Industry experts agree, telling OutKick that digital clips are crucial to the future of content. Good news: it allows talents to elevate w/o network promotion. joining Twitter to promote show clips is more proof industry-leaders see digital clips as crucial to the media's future. But he always keeps his finger on the pulse of the American conservatism, and he now sees the importance of making the transition. With the largest radio audience in the country and over three decades of industry dominance, Limbaugh doesn’t need Twitter. “We’re gonna be doing everything we can in these last three weeks to take the message of preserving the American way of life, to take the message that America is a good and decent, it is almost a savior of a country, that it is being maligned, it is being savagely impugned.”Īs I tweeted Tuesday, this decision is telling. “We are gonna be doubling down,” Limbaugh says. Limbaugh’s team has made various accounts before, but the latest, will serve as the radio icon’s vehicle to write and promote show content. Despite years of criticizing the cesspool, Limbaugh and his show have finally joined the fray. This week, Rush Limbaugh joined a brand-new social media platform called Twitter.
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